The Most Famous Product Brands on Instagram

Instagram has become a powerhouse for product promotion and brand visibility, with over a billion active users as of my last knowledge update in 2022. Many brands have leveraged this platform to showcase their products and engage with their audience. In this article, we’ll explore some of the most famous product brands on Instagram, which have effectively harnessed the power of visuals, storytelling, and influencer marketing to capture the hearts of Instagram users.

Nike (@nike)


Nike, the iconic sportswear and athletic footwear company, boasts one of the most followed brand accounts on Instagram. Their profile is a masterclass in storytelling, featuring high-quality imagery of athletes, inspirational quotes, and new product releases. Nike’s campaigns often center around empowerment, encouraging users to “Just Do It,” and their Instagram presence is no different.

Apple (@apple)


Apple’s Instagram account is a testament to the brand’s sleek and minimalist aesthetic. They showcase their product lineup, share user-generated content, and highlight the innovative features of their devices. Apple’s commitment to design and innovation resonates with its Instagram followers, making it one of the most admired tech brands on the platform.

Huda Beauty (@hudabeauty)

Huda Beauty

Huda Kattan, the founder of Huda Beauty, has achieved incredible success on Instagram. Her brand, known for its makeup products, has garnered a massive following. The account shares makeup tutorials, product demonstrations, and user-generated content, creating a vibrant community of beauty enthusiasts.

National Geographic (@natgeo)

National Geographic’s Instagram account brings the wonders of the world to your feed. They share breathtaking images from their photographers, accompanied by informative captions. This brand stands out for its commitment to environmental conservation and educating the public about the planet’s beauty and fragility.

National Geographic

In conclusion, Instagram has become a vital platform for brands to connect with their audience, showcase their products, and tell compelling stories. These ten famous product brands on Instagram have successfully built strong communities around their products and values, utilizing the visual and interactive nature of the platform to their advantage.

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