The Instagram Business Accounts to Follow in 2023


In the ever-evolving world of digital marketing, Instagram remains a powerful platform for businesses to connect with their target audience, promote their products or services, and build a loyal customer base. Moreover, with its dynamic features and vast user base, Instagram is home to a plethora of business accounts that are setting new standards for social media marketing in 2023.

GoPro (@gopro)


GoPro has mastered user-generated content and showcases the incredible footage captured by its customers. With over 16 million followers on Instagram, their account stands as a testament to the power of visual storytelling and customer engagement.

Shopify (@shopify)


Shopify, the e-commerce giant, shares valuable insights and resources for entrepreneurs and small business owners. With over 1.6 million followers, their account is a go-to destination for those seeking advice on starting and growing an online business.

Red Bull (@redbull)

Red Bull

Red Bull has gained fame for its extreme sports and adventure content. With 14 million followers, they’ve established a brand synonymous with energy, excitement, and living life to the fullest. Their Instagram is brimming with thrilling videos and imagery.

The Home Edit (@thehomeedit)

The Home Edit

The Home Edit, a home organization company, has amassed over 5 million followers by leveraging the visual appeal of its work. Their Instagram provides a constant source of inspiration for organizing your home and life.

Tesla (@teslamotors)


Tesla’s Instagram account, with 8 million followers, offers an inside look at the future of electric vehicles and sustainable energy. They blend innovation, sustainability, and sleek design in a way that captivates their audience.


In 2023, Instagram continues to stand as a prime platform for businesses to connect with their audience and showcase their products, services, and values. The aforementioned business accounts serve as a testament to the diverse ways in which brands can utilize Instagram to engage and inspire their followers.

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