How to Add or Change Instagram Business Categories


Instagram has become a powerful platform for businesses to connect with their audience and promote their products or services. To enhance the discoverability of your business on Instagram, it’s crucial to choose the right category that accurately represents your brand. Instagram allows businesses to specify a primary and secondary category, helping users find you more easily.

Adding Business Categories

If you’re new to Instagram or have just created a business account, adding categories is part of the initial setup process. Here’s how to do it:

Create a Business Account

To add or change business categories, you must have a business or creator account on Instagram. If you haven’t done this already, you can switch to a business account or create a new one by going to your profile settings and selecting “Switch to Business Account.”

Access Your Profile Settings

After you have a business account, go to your profile by tapping on your profile picture at the bottom right of the screen. Then, click on the three horizontal lines in the top right corner and select “Settings.”

Edit Profile

Edit Profile

In the “Settings” menu, scroll down and click on “Account.” From there, select “Switch to Professional Account.” You can choose between “Creator” or “Business.”

Select a Category

Select a Category

Instagram will prompt you to select a category for your business. You can browse through the available categories or use the search bar to find the one that best represents your business. Choose a primary category that describes your main business activity.

Add a Subcategory (Optional)

Instagram also allows you to add a secondary category that provides more context about your business. This can help users understand additional aspects of your business. For instance, if your primary category is “Tech Bloging” your secondary category could be “Blogger”

Save Your Changes

After selecting your categories, make sure to save your changes. This information will now be visible on your Instagram business profile.

Changing Business Categories

If you already have a business account but wish to change your categories, follow these steps:

Access Your Profile Settings

Just like in the previous section, go to your profile, tap on the three horizontal lines in the top right corner, and select “Settings.”

Edit Profile

In the “Settings” menu, scroll down and click on “Account.”

Category Edit

Category Edit

Look for the “Category Edit” option, and select it.

Select New Categories

Select New Categories

You’ll see your current categories listed. To change them, tap on the “Primary Category” or “Secondary Category” options and search for a new category that better suits your business.

Save Your Changes

Save Your Changes

After making the desired changes, save your profile. The new categories will be updated on your Instagram business profile.

Why Business Categories Matter

Choosing the right business categories on Instagram is vital for several reasons:


Categories help users find your business when searching on Instagram. If your categories accurately reflect your offerings, you’re more likely to appear in relevant search results.


Accurate categories ensure that your content is shown to the right audience, which can lead to increased engagement and followers.


The right categories build trust with your audience, as they can quickly understand what your business is all about.


Instagram uses your categories for targeted advertising, allowing you to reach the most relevant audience with your promotional content.


Adding or changing business categories on your Instagram profile is a simple yet crucial step to ensure your business is discoverable and appealing to the right audience. By selecting accurate primary and secondary categories, you can enhance your Instagram presence, attract more followers, and increase the effectiveness of your marketing efforts.

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